Plugins
Max Image Hero
Free on WordPress.org · Pro add-on for teams
A studio around the WordPress media library — alt text, optimization and licensing review, across a whole portfolio.
All features → Pricing →More heroes in the workshop — Max Team Hero, and others.
Pricing
Buy a pack, cover the portfolio. Founding rates while we're in early release.
Full pricing →By Max Hero · WordPress plugin
Every site inherits an image mess.
Max Image Hero fills the alt text, cuts the weight, and flags the stock photos nobody has a license for — across a whole WordPress portfolio, from one license.
Free core on WordPress.org · Pro add-on for teams
Three problems, on every site you take over.
Inherit a client site and the media library is already a liability. It shows up in the same three places every time.
-
No alt=""
Images with an empty alt attribute are invisible to image search and fail WCAG on every page they sit on.
_wp_attachment_image_alt = '' -
Un-optimized uploads
3 MB hero images shipped straight from a phone, quietly wrecking Largest Contentful Paint.
hero.jpg — 3.1 MB -
Stock photos, no paper trail
A file named for a stock agency, or Freepik metadata with an attribution string, sitting unreviewed.
shutterstock_1288414702.jpg
The workflow
Describe it. Shrink it. Vet it.
01 Describe
Alt text that actually gets written.
Generate it from the file name, or from the image itself with your own OpenAI, Claude, Gemini or self-hosted key.
Sun rising over a mountain range
<img src="sunrise-ridge.jpg" alt="Sun rising over a mountain range">
02 Optimize
Lighter on upload, reversible forever.
Downscale to your max width, compress toward a target size without crossing a quality floor, and write a WebP alongside.
03 Vet the licensing
Catch the stock photos before the client does.
A local scan of file names and embedded copyright metadata — no network — flags images that look like unlicensed stock, for a person to review.
A studio around the media library.
Every image stays a normal attachment on a stable ID. Works with Gutenberg, the Classic Editor, and every page builder built on the native library.
All features →- Optimization report
- Every image the plugin has touched, with before/after size, the quality it settled on, and portfolio-wide bytes saved.
- Bulk alt text & titles
- Fill from file names or AI vision across the whole library. Preview every change, then apply in batches.
- Reference-safe rename
- Rename a file and its old URL is rewritten inside post content — not just a 301. One click puts the old name back.
- AI vision alt text
- Bring your own key: OpenAI, Anthropic, Google, or any OpenAI-compatible endpoint you host yourself.
- Licensing review
- Local scan of file names and copyright metadata. Flags likely unlicensed stock for review — advisory, never automatic.
- One-click restore
- The untouched original is kept before the first edit. Any crop, resize or compression is reversible, forever.
Priced for a client roster, not a single blog.
A WordPress Multisite network counts as a single site — every subsite covered, one renewal.
Export the optimization and licensing reviews as a client deliverable that shows the work.
A stated response time on the Agency and Unlimited tiers, plus white-label on Unlimited.
Pricing
Buy a pack. Cover the portfolio.
Annual, founding rates. The free plugin stays free, forever.
- Everything in Pro
- 3 standalone sites
- Email support
- Everything in Pro
- 10 sites or 1 network
- Email support
- Everything in Pro
- 25 sites or 1 network
- Priority support
- Everything in Pro
- Unlimited sites & networks
- Priority support, white-label
A Multisite network counts as one site on Studio and above. Renewals discounted.
Start free. Add Pro when the roster grows.
The free plugin handles the everyday editing. Pro adds the reporting, the bulk runs and the licensing review you need once you are looking after more than one site.
See pricing →| Capability | FreeWordPress.org | Proadd-on |
|---|---|---|
| Crop, resize, zoom and focal point | Included | Included |
| One-click restore of the original | Included | Included |
| On-upload optimization and WebP | Included | Included |
| Safe file rename with a 301 redirect | Included | Included |
| Replace an image in place | Included | Included |
| Alt text and titles from the file name | Included | Included |
| Optimization report and site-wide savings | Not included | Included |
| Bulk alt text and titles, batched | Not included | Included |
| AI vision alt text with your own key | Not included | Included |
| Licensing review: bulk, metabox, report | Not included | Included |
| Old URLs rewritten in content on rename | Not included | Included |
| One license covers a whole network | Not included | Included |
Install the free plugin. Add Pro when the portfolio grows.
Free core on WordPress.org today. Founding Pro pricing for early licenses.
Focused WordPress plugins for people who run a lot of sites. Made by Max Hero LLC, New Jersey.